Edward Holl

Chairman and Chief Executive Officer

Edward Holl oversees First Growth Brands strategy and governance. He has over 34 years of executive experience in corporate finance, private equity, and merchant banking. He is also Managing Partner of Holl & Company, First Growth's majority shareholder. Edward is fluent in German and French and holds a BA from Occidental College in Los Angeles, a C.E.P. from the Institut D'Études Politiques de Paris in France and an MBA from the Anderson Graduate School of Management at the University of California, Los Angeles.

Peter Baedeker


Peter Baedeker is the general manager of First Growth Brands. Peter has over 20 years of executive management experience in the wine industry with an emphasis on brand development. Previous positions included President of Henry Wine Group and National Account Manager for Republic National Distribution Company. Earlier he worked for Seagram's where he received his training. Mr. Baedeker is fluent in Spanish and English and received a BA from Tulane University, a Managerial Accounting certificate from UC Berkeley, and a C.W.E. designation from the American Society of Wine Educators.

Alex Cose


Alex Cose provides First Growth with guidance in the development of FGB’s proprietary brands, which includes taste and production. He has over 20 years of experience as a winemaker and is an expert on the process of identifying and producing highly successful wines. Alex was the wine production manager at Peter Michael Winery, and as Senior Vice President and Director of Winemaking at Purple Wine Company he created Mark West Pinot Noir and managed all aspects of the wine’s production until the brand’s eventual purchase by Constellation Brands. Alex received a BS in Oenology from California State University Fresno.

Peter Neptune

Senior Wine Advisor

Peter is one of only 265 Master Sommeliers in the world. He owns and runs the Neptune School of Wine in California. In addition to his Master Sommelier title, Peter holds a Certified Wine Educator designation from the Society of Wine Educators, a diploma in Wine and Spirits from the Wine & Spirit Trust in London, a French Wine Scholar Credential with Highest Honors and is an Associate of the Institute of Wine and Spirits. Peter was also featured in the 2012 film “SOMM”.

Cosmin Marinescu

Sales Director

Cosmin focuses on the high-end restaurant, luxury hotel and private club markets. Cosmin joined First Growth from the Strategic Group at Louis Vuitton Möet Hennessy. Cosmin’s experience in the hospitality industry spans over 16 years. Past industry experience includes senior positions with Princess Cruises and Hilton Hotels. Cosmin graduated from Bioterra University in Bucharest, Romania and since being in the United States has achieved the designations of Advanced Sommelier, French Wine Scholar and Certified Specialist of Spirits.

Charlotte Holl

Sales Director

Charlotte manages sales outside California. Prior to joining First Growth, Charlotte had an eight-year career in luxury sales in New York City, in the high-end fashion industry. Charlotte was a sales manager for the Kering Group, overseeing boutique retail and client service operations for Tomas Maier – the creative director for Bottega Veneta. Charlotte was also a top seller at Chanel’s flagship boutique in Manhattan selling handbags and accessories – the brand’s highest grossing product offering globally. Charlotte is a graduate of the Fashion Institute of Technology, New York City.

Brandon McManigal

Sales Director

Brandon focuses on chain-store sales in California. Prior to joining First Growth, Brandon was a district manager for Southern Glazers Wine & Spirits, where he managed a sales team overseeing 67 California grocery accounts. Brandon received his academic education from Holy Names University and Yuba College.

Joshua Bautista

Sales Director

Joshua focuses on restaurant and hotel sales in Northern California with an emphasis on Silicon Valley. He joined First Growth from Blue Angel Vodka where he was On-Premise sales manager (restaurant sales) for the past year. Previously he spent five years in sales at Young’s Market Co., California’s second largest distributor. Joshua is a graduate of Foothill College in Los Altos.

Samantha Altomare

Director of Operations

Samantha Altomare manages operations, logistics, compliance, and sales support for First Growth Brands. With 10 years experience in the wine industry, Samantha started her career in hospitality, managing high end luxury wine properties in Napa and Sonoma. As the Hospitality Manager for wineries such as Sebastiani Vineyards, Kuleto Estate, and Lancaster Estate, she oversaw operations and guest relations for these brands. Samantha is a graduate of Sonoma State University.

Danielle De Costanzo

Director of Finances

Danielle de Costanzo manages finances and accounting. Danielle has experience across a variety of industries including merchant banking and trading, financial services and commercial real estate. Over the past 16 years she has managed finances for the controlling shareholder of First Growth where her work has reflected the highest standards of competence and ethics. Danielle began her career as an auditor for Price Waterhouse Coopers. She holds a B.S. in Accountancy from Northern Arizona University.